# Logo usage — Shadows of the Dungeon and ZART GAMES

Short version: place the logo on a dark ground, give it room, and change nothing about it.

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## 1. The game logo

Four versions ship in `logos/`. Pick the one that suits the background; never rebuild one from another.

| File | Use it for |
|---|---|
| `sotd_logo_gold.png` | **Primary.** Dark grounds: black, dark stone, dark imagery. |
| `sotd_logo_gold_keyline.png` | Busy or mid-tone imagery where the gradient loses its edges. |
| `sotd_logo_solid_gold.png` | Small sizes, flat reproduction, single-colour printing on dark. |
| `sotd_logo_mono.png` | One-colour print, embroidery, laser, fax-grade reproduction. |
| `sotd_title_logo_alpha.png` | Video and compositing: title lockup on transparency. |

**Clear space.** A margin on all four sides equal to the height of the letter S in SHADOWS. Nothing enters it: no text, no rule, no page edge.

**Minimum size.** 320 px wide on screen, 45 mm wide in print. Below that the ornament in the lettering fills in — use `sotd_logo_solid_gold.png` instead.

**Backgrounds.** Dark and low-contrast only. On light or busy imagery, use the keyline version. If neither works, put the logo on its own dark plate rather than forcing it onto the picture.

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## 2. The studio mark

`zart_logo_lockup_white.svg` is the authoritative lockup: the mark above, ZART / GAMES on two centred lines below, letterforms already converted to outlines. Treat it as one block.

- White on dark, black on light. Never any other colour, never a gradient, never a fill from the game's gold palette.
- Clear space on all sides equal to the height of the Z.
- Below 32 px, the lockup text becomes illegible: use the reduced mark without the terminal stroke, and either enlarge the wordmark or drop it. Ask us for that file.
- Never rotate, mirror, outline, or place the mark inside a box or badge.

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## 3. Do not

- Recolour, tint, gradient-map or filter either logo.
- Stretch, squash, skew or rotate.
- Add drop shadows, glows, bevels, strokes or outlines.
- Re-typeset the title in a font and present it as the logo — the game logo is drawn lettering, not type.
- Alter letter spacing, rearrange the lines, or separate the mark from the wordmark in the studio lockup.
- Use either logo as part of a sentence, as a letter substitute, or inside another logo.
- Place the logo over faces, focal points, or the busiest part of an image.

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## 4. Colours

| Hex | Role |
|---|---|
| `#E8C078` | Gold, highlight |
| `#C8A860` | Gold, mid |
| `#B08A46` | Gold, shadow |
| `#0B0A09` | Pitch — the ground the game logo is designed for |
| `#EDE7DA` | Bone — text on dark |

The studio identity is black and white only: `#0A0B0D` ink, `#F2F3F5` bone. No gold in ZART GAMES materials.

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## 5. Typefaces

- Game display type: **Cinzel Decorative**.
- Studio identity: **Satoshi**.

Neither is required to write about the game — use your own house style for body text.

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## 6. Writing the names

| Use | Correct | Not |
|---|---|---|
| Game, in running text | Shadows of the Dungeon | Shadows Of The Dungeon, SotD, Shadow of the Dungeon |
| Studio | ZART GAMES or ZART Games | ZartGames, Zart |
| First mention | Shadows of the Dungeon, by ZART GAMES | any publisher credit — the game is self-published |
| Ruleset | based on the SRD 5.2.1, compatible with 5.5e | official D&D game, licensed by Wizards of the Coast |

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Questions, or a case these rules do not cover: info@zartgames.com
